Find out more about how One API works and the technical capabilities required here. Once approved by WhatsApp, you will need the development resources to integrate your application with Clickatell’s multi-channel One API in order to send and receive WhatsApp messages. Note: Marketing and promotional messages are NOT permitted on the WhatsApp API. For example, order confirmation, delivery status updates, payment reminders, and more. Examples include customer questions, invoice requests, product purchases, logging returns, and more.Ĭustomer notifications – Messages initiated by your business to improve the customer experience. When you apply to use WhatsApp for your business, you’re agreeing to adhere to this policy.Ĭustomer Support – Messages initiated by the customer to request information, start a conversation with your brand, or make a purchase. The WhatsApp Commerce Policy provides a complete list of what is allowed and supported on the network. Other categories not conforming to WhatsApp or Facebook's commerce and community standards The following industries and types of content are not allowed on the WhatsApp network:Īlcohol/tobacco/drug-related products (including pharmaceuticals) The two main factors that WhatsApp takes into consideration are your business industry, and the types of message content you intend to send on the network.
The WhatsApp for Business solution is best suited for medium to large businesses to use for customer notifications or for improved customer service.
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